Jade Million – “Fade Out”

The “Fade Out” music video is inspired by the emotions Jade experienced during the end of an unhealthy past relationship. The video paints this lyrical journey with a dark, moody, sexy aesthetic – giving the audience a poetic view that dives deeper into her experience. The story begins with a more somber, lost tone. As it progresses, the scenes of the video mixed with a stronger, confident lyrical shift exudes empowerment and self-realization. The end scene portrays the weight felt by those who hold others back in life. She lets go of the endless fight to maintain a toxic relationship and begins her own fight towards success and happiness.